Marketing Automation

Sage CRM put you an in-depth view of your campaigns and enables you to eliminate the guesswork and put your company’s marketing resources to their best use.

Manage and track every element of your campaigns with marketing automation tools. View activities, objectives, leads generated and lead follow-up, and drill down to specific activities within a campaign. This user-friendly CRM solution provides accurate metrics on all of your marketing activities, enabling you to identify and leverage potentially lucrative cross- and up-sell opportunities. Take control of your marketing dollars by automating and tracking every marketing campaign, from one-time e-mail communications to multi-faceted marketing programs.

With marketing automation tools, you can target the right customer at the right time, eliminate guesswork and put your company’s marketing resources to their best use. Execute better campaigns, track responses faster and easier than ever before, and make sound decisions based on what your customers want and how they respond.

Benefits of Sage CRM to the marketing team:

  • Campaign Management

    Assign, schedule and track marketing activities within a campaign.

  • Lead Management

    Real-time access to the latest prospects and campaigns, keeping them in the loop each step of the way.

  • E-mail Management

    Send HTML e-mails, create e-mail templates and send attachments to bulk e-mail messages.

  • List Management

    Create new target lists from selected criteria, reuse successful campaign lists and import new list from Excel format.

  • Outbound Call Management

    Integrate outbound calls with email into any marketing campaigns to create a multi-touch lead, setup target lists and follow-up calls.

  • Analysis and Reporting

    Create point-and-click reports and graphs for on-the-spot analysis of the campaign and decision making.

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